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	<title>Colours In Motion Sdn Bhd</title>
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	<description>Making Your World Beautiful...</description>
	<pubDate>Tue, 08 Jul 2008 09:54:46 +0000</pubDate>
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		<title>Why Colour Matters</title>
		<link>http://livingcoloursmy.com/articles/why-colour-matters/</link>
		<comments>http://livingcoloursmy.com/articles/why-colour-matters/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 02:57:15 +0000</pubDate>
		<dc:creator>Karen Kow</dc:creator>
		
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		<description><![CDATA[Although colour is a &#8220;soft science,&#8221; substantial research shows why colour matters and how it plays a pivotal role in all our visual experiences.

Colour and Marketing
1. Research conducted by the secretariat of the Seoul International Colour Expo 2004 documented the following relationships between colour and marketing:

92.6 percent said that they put most importance on visual [...]]]></description>
			<content:encoded><![CDATA[<p>Although colour is a &#8220;soft science,&#8221; substantial research shows why colour matters and how it plays a pivotal role in all our visual experiences.</p>
<div>
<h2>Colour and Marketing</h2>
<p align="left">1. Research conducted by the secretariat of the Seoul International Colour Expo 2004 documented the following relationships between colour and marketing:</p>
<blockquote>
<p align="left">92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent.</p>
<p align="left">When asked to approximate the importance of colour when buying products, 84.7 percent of the total respondents think that colour accounts for more than half among the various factors important for choosing products.</p>
</blockquote>
<p align="left">2. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone.</p>
<p align="left">3. Research suggests 73% of purchasing decisions are now made in-store. Consequently, catching the shopper&#8217;s eye and conveying information effectively are critical to successful sales.</p>
<h2>Color and Brand Identity</h2>
<p align="left">1. Colour increases brand recognition by up to 80 percent</p>
<p align="left">2. Heinz<br />
Colour influences brand identity in a variety of ways. Consider the phenomenal success Heinz EZ Squirt Blastin&#8217; Green ketchup has had in the marketplace. More than 10 million bottles were sold in the first seven months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result: $23 million in sales attributable to Heinz green ketchup [the highest sales increase in the brand&#8217;s history]. All because of a simple colour change.</p>
<p align="left">3. Apple Computer<br />
Apple brought colour into a marketplace where colour had not been seen before. By introducing the colourful iMacs, Apple was the first to say, &#8220;It doesn&#8217;t have to be beige&#8221;. The iMacs reinvigorated a brand that had suffered $1.8 billion of losses in two years. (And now we have the colourful iPods.)</p>
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<p><a href="http://www.colorvoodoo.com/cvoodoo9_colorsthatsell.html" target="top"></a></p>
</div>
<h2>Colour Increases Memory</h2>
<p align="left">If a picture is worth a thousand words, a picture with natural colours may be worth a million, memory-wise. Psychologists have documented that &#8220;living colour&#8221; does more than appeal to the senses. It also boosts memory for scenes in the natural world.</p>
<p>By hanging an extra &#8220;tag&#8221; of data on visual scenes, colour helps us to process and store images more efficiently than colourless (black and white) scenes, and as a result to remember them better, too.</p>
<p>Source: The findings were reported in the May 2002 issue of the Journal of Experimental Psychology: Learning, Memory and Cognition, published by the American Psychological Association (APA). &#8220;The Contributions of Color to Recognition Memory for Natural Scenes,&#8221; Felix A. Wichmann, Max-Planck Institut für Biologische Kybernetik and Oxford University; Lindsay T. Sharpe, Universität Tübingen and University of Newcastle; and Karl R. Gegenfurtner, Max-Plank Institut für Biologische Kybernetik and Justus-Liebig-Universität Giessen; Journal of Experimental Psychology – Learning, Memory and Cognition, Vol 28. No.3., 5-May-2002</p>
<h2 style="text-align: left;">Colour Engages and Increases Participation</h2>
<p align="left">Ads in colour are read up to 42% more often than the same ads in black and white (as shown in study on phone directory ads).<br />
Source: White, Jan V., Colour for Impact, Strathmoor Press, April, 1997</p>
<h2>Colour Informs</h2>
<p>Colour can improve readership by 40 percent (1), learning from 55 to 78 percent (2), and comprehension by 73 percent (3).</p>
<p>(1)&#8221;Business Papers in Colour. Just a Shade Better&#8221;, Modern Office Technology, July 1989, Vol. 34, No. 7, pp. 98-102<br />
(2) Embry, David, &#8220;The Persuasive Properties of Colour&#8221;, Marketing Communications, October 1984.<br />
(3) Johnson, Virginia, &#8220;The Power of Colour&#8221;, Successful Meetings, June 1992, Vol 41, No. 7, pp. 87, 90.</p>
<h2>Colour Attracts Attention</h2>
<p>Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more. <strong>(A product has one-twentieth of a second to halt the customer&#8217;s attention on a shelf or display.)</strong></p>
<p align="left">People cannot process every object within view at one time. Therefore, colour can be used as a tool to emphasize or de-emphasize areas.</p>
<p>A Midwestern insurance company used colour to highlight key information on their invoices. As a result, they began receiving customer payments an average of 14 days earlier.</p>
<h2>Other Research</h2>
<p align="left">92% Believe colour presents an image of impressive quality<br />
90% Feel colour can assist in attracting new customers<br />
90% Believe customers remember presentations and documents better when colour is used<br />
83% Believe colour makes them appear more successful<br />
81% Think colour gives them a competitive edge<br />
76% Believe that the use of colour makes their business appear larger to clients<br />
Source: Conducted by Xerox Corporation and International Communications Research from February 19, 2003 to March 7, 2003, margin of error of +/- 3.1%.</p>
<h2>Colour and the Senses</h2>
<p align="left">General facts about sensory input and human beings:</p>
<p align="left">Although the olfactory sense was a human being’s most important source of input in the pre-historic era, sight became our most important means of survival. Furthermore, as hunters and gatherers in the early days of our evolution, we experienced a variety of colours and forms in the landscape. This has become part of our genetic code.</p>
<p>In our current state of evolution, vision is the primary source for all our experiences. (Current marketing research has reported that approximately 80% of what we assimilate through the senses, is visual.)</p>
<p align="left">Our nervous system requires input and stimulation. (Consider the effects of solitary confinement in jails.) With respect to visual input, we become bored in the absence of a variety of colours and shapes. Consequently, colour addresses one of our basic neurological needs for stimulation.</p>
<h2>Color and Visual Experiences</h2>
<p align="left">&#8220;It is probably the expressive qualities (primarily of colour but also of shape) that spontaneously affect the passively receiving mind, whereas the tectonic structure of pattern (characteristic of shape, but found also in colour) engages the actively organizing mind.&#8221;<br />
Source: Arnheim, Rudolf, Art and Visual Perception, University of California Press, Berkely, 1974, p. 336</p>
</div>
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		<title>Colour In The Eye</title>
		<link>http://livingcoloursmy.com/articles/colour-in-the-eye/</link>
		<comments>http://livingcoloursmy.com/articles/colour-in-the-eye/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 01:24:05 +0000</pubDate>
		<dc:creator>Karen Kow</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://livingcoloursmy.com/?p=42</guid>
		<description><![CDATA[The ability of the human eye to distinguish colours is based upon the varying sensitivity of different cells in the retina to light of different wavelengths. The retina contains three types of colour receptor cells, or cones. One type, relatively distinct from the other two, is most responsive to light that we perceive as violet, [...]]]></description>
			<content:encoded><![CDATA[<p>The ability of the human eye to distinguish colours is based upon the varying sensitivity of different cells in the retina to light of different wavelengths. The retina contains three types of colour receptor cells, or cones. One type, relatively distinct from the other two, is most responsive to light that we perceive as violet, with wavelengths around 420 nm. (Cones of this type are sometimes called <em>short-wavelength cones</em>, <em>S cones</em>, or, misleadingly, <em>blue cones</em>.) The other two types are closely related genetically and chemically. One of them (sometimes called <em>long-wavelength cones</em>, <em>L cones</em>, or, misleadingly, <em>red cones</em>) is most sensitive to light we perceive as yellowish-green, with wavelengths around 564 nm; the other type (sometimes called <em>middle-wavelength cones</em>, <em>M cones</em>, or, misleadingly, <em>green cones</em>) is most sensitive to light perceived as green, with wavelengths around 534 nm.</p>
<p>Light, no matter how complex its composition of wavelengths, is reduced to three colour components by the eye. For each location in the visual field, the three types of cones yield three signals based on the extent to which each is stimulated. These values are sometimes called <em>tristimulus values</em>.</p>
<p>The response curve is a function of wavelength for each type of cone. Because the curves overlap, some tristimulus values do not occur for any incoming light combination. For example, it is not possible to stimulate <em>only</em> the mid-wavelength/&#8221;green&#8221; cones; the other cones will inevitably be stimulated to some degree at the same time. The set of all possible tristimulus values determines the human <em>colour space</em>. It has been estimated that humans can distinguish roughly 10 million different colours.</p>
<p>The other type of light-sensitive cell in the eye, the rod, has a different response curve. In normal situations, when light is bright enough to strongly stimulate the cones, rods play virtually no role in vision at all.<sup> </sup>On the other hand, in dim light, the cones are understimulated leaving only the signal from the rods, resulting in a colourless response. (Furthermore, the rods are barely sensitive to light in the &#8220;red&#8221; range.) In certain conditions of intermediate illumination, the rod response and a weak cone response can together result in colour discriminations not accounted for by cone responses alone.</p>
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		<title>Why Do You Need A Colour Specialist?</title>
		<link>http://livingcoloursmy.com/articles/why-do-you-need-a-colour-specialist/</link>
		<comments>http://livingcoloursmy.com/articles/why-do-you-need-a-colour-specialist/#comments</comments>
		<pubDate>Tue, 06 May 2008 07:19:33 +0000</pubDate>
		<dc:creator>Karen Kow</dc:creator>
		
		<category><![CDATA[Articles]]></category>

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		<description><![CDATA[Millions                            of homeowners love color but are afraid to                    [...]]]></description>
			<content:encoded><![CDATA[<h2><span style="color: #0000ff;"><strong>Millions                            of homeowners love color but are afraid</strong> to                            use it.</span></h2>
<h3>Now they can hire a qualified Colour Specialist to do it for them.</h3>
<p>Color is an important element in the interior design, renovation and building construction. The recommendation of colors (to clients) is normally the tasks of interior designers, contractors, architects or the clients themselves. However, colours mean more than just colour scheme in an interior design setting.</p>
<p>The color as a subject is studied extensively in the West, where it is viewed as an important element in life. Where color is studied as a subject in the West, it is learned as a chapter in the East, and in the context of this proposal, Malaysia.</p>
<p>More often than not, we turn our needs to contractors. With due respect, they are skillful renovators who provide painting service to you. In almost all cases, they provide you with colour catalogues of the major brands and YOU are the colour consultant. The only question, are you comfortable with making your own colour choices?</p>
<p>When it comes to color, it represents a different lifestyle, different personality, different moods, different concepts, different environments, different color matching techniques, different combinations and so on. These are no easy understandings. It is this moment you need someone gives you ideas, guidance, professional opinions on colour matching.</p>
<p>More importantly, you need a professional who serves as your colour consultant to give you the best options to meet your wants and needs, personality and lifestyle without compromising the functionality and intentions of the environment.</p>
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		<title>Knowing Colours</title>
		<link>http://livingcoloursmy.com/articles/knowing-colours/</link>
		<comments>http://livingcoloursmy.com/articles/knowing-colours/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 01:06:32 +0000</pubDate>
		<dc:creator>Karen Kow</dc:creator>
		
		<category><![CDATA[Articles]]></category>

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		<description><![CDATA[Primary Colours

Secondary Colours

Achromatic Colours

Intermediate Colours

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			<content:encoded><![CDATA[<h2 style="text-align: center;"><strong>Primary Colours</strong></h2>
<p style="text-align: center;"><a href="http://livingcoloursmy.boobookow.com/wp-content/uploads/2008/06/primary-colours.jpg"><img class="alignnone size-medium wp-image-36" title="primary-colours" src="http://livingcoloursmy.boobookow.com/wp-content/uploads/2008/06/primary-colours-300x122.jpg" alt="" width="300" height="122" /></a></p>
<h2 style="text-align: center;"><strong><strong>Secondary Colours</strong></strong></h2>
<p style="text-align: center;"><a href="http://livingcoloursmy.boobookow.com/wp-content/uploads/2008/06/secondary-colours.jpg"><img class="alignnone size-medium wp-image-37" title="secondary-colours" src="http://livingcoloursmy.boobookow.com/wp-content/uploads/2008/06/secondary-colours-300x116.jpg" alt="" width="300" height="116" /></a></p>
<h2 style="text-align: center;"><strong><strong>Achromatic Colours</strong></strong></h2>
<p style="text-align: center;"><a href="http://livingcoloursmy.boobookow.com/wp-content/uploads/2008/06/achromatic-colours.jpg"><img class="alignnone size-medium wp-image-38" title="achromatic-colours" src="http://livingcoloursmy.boobookow.com/wp-content/uploads/2008/06/achromatic-colours-300x116.jpg" alt="" width="300" height="116" /></a></p>
<h2 style="text-align: center;"><strong><strong>Intermediate Colours</strong></strong></h2>
<p style="text-align: center;"><a href="http://livingcoloursmy.boobookow.com/wp-content/uploads/2008/06/intermediate-colours.jpg"><img class="alignnone size-medium wp-image-39" title="intermediate-colours" src="http://livingcoloursmy.boobookow.com/wp-content/uploads/2008/06/intermediate-colours-300x244.jpg" alt="" width="300" height="244" /></a></p>
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		<title>Physics of Colour</title>
		<link>http://livingcoloursmy.com/articles/physics-of-colour/</link>
		<comments>http://livingcoloursmy.com/articles/physics-of-colour/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 01:17:06 +0000</pubDate>
		<dc:creator>Karen Kow</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://livingcoloursmy.com/?p=40</guid>
		<description><![CDATA[Electromagnetic radiation is characterized by its wavelength (or frequency) and its intensity. When the wavelength is within the visible spectrum (the range of wavelengths humans can perceive, approximately from 380 nm to 740 nm), it is known as &#8220;visible light&#8221;.
Most light sources emit light at many different wavelengths; a source&#8217;s spectrum is a distribution giving its intensity [...]]]></description>
			<content:encoded><![CDATA[<p>Electromagnetic radiation is characterized by its wavelength (or frequency) and its intensity. When the wavelength is within the visible spectrum (the range of wavelengths humans can perceive, approximately from 380 nm to 740 nm), it is known as &#8220;visible light&#8221;.</p>
<p>Most light sources emit light at many different wavelengths; a source&#8217;s <em>spectrum</em> is a distribution giving its intensity at each wavelength. Although the spectrum of light arriving at the eye from a given direction determines the colour sensation in that direction, there are many more possible spectral combinations than colour sensations. In fact, one may formally define a colour as a class of spectra that give rise to the same colour sensation, although such classes would vary widely among different species, and to a lesser extent among individuals within the same species. In each such class the members are called <em>metamers</em> of the colour in question.</p>
<p><a id="Spectral_colors" name="Spectral_colors"></a></p>
<h3 style="text-align: center;"><a href="http://livingcoloursmy.boobookow.com/wp-content/uploads/2008/06/spectrum441pxwithnm.png"><img class="alignnone size-medium wp-image-41" title="spectrum441pxwithnm" src="http://livingcoloursmy.boobookow.com/wp-content/uploads/2008/06/spectrum441pxwithnm-300x54.png" alt="" width="300" height="54" /></a></h3>
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		<title>Furnishing &#038; Colour</title>
		<link>http://livingcoloursmy.com/articles/furnishing-colour/</link>
		<comments>http://livingcoloursmy.com/articles/furnishing-colour/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 01:40:02 +0000</pubDate>
		<dc:creator>Karen Kow</dc:creator>
		
		<category><![CDATA[Articles]]></category>

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		<description><![CDATA[Colour can drastically affect your mood, so it is important to always bear     this in mind when embarking on interior design projects. I am sure you will already have a     favourite colour or group of colours, so build these into your overall scheme. Using    [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial;">Colour can drastically affect your mood, so it is important to always bear     this in mind when embarking on interior design projects. I am sure you will already have a     favourite colour or group of colours, so build these into your overall scheme. Using     colours that you know lift your spirits will make your colour choice work for you. </span></p>
<p><span style="font-family: Arial; color: #b7041f;"><strong>Where to begin</strong></span></p>
<p><span style="font-family: Arial;">Begin by considering the colour of all the elements in the     room, not just the flat surfaces. It may well be that you already have many items of     furniture, accessories or soft furnishings that you will have to incorporate into the     scheme, so these will have to form the bones of your plan. If you are starting totally     from scratch, then so much the better, you have a clean palette to start with!</span></p>
<p><span style="font-family: Arial;">When using a large expanse of colour, remember that it will     always appear darker and stronger than you imagine from having seen just a small fabric     swatch or colour sample. This is particularly true of <strong>paint colours</strong> or wallpapers. </span></p>
<p><span style="font-family: Arial;"><strong><em><span style="color: #000080;">TIP:</span></em></strong> <span style="color: #000080;">Buy a small sample pot and paint a large section on a piece of scrap     plasterboard or something similar. Move it around the room and look at it at different     times of the day. You will be amazed at how different the colour will appear in natural     and artificial light. The depth of colour will also vary depending on the surface to which     is applied and the amount of light it receives. If in doubt, always go for a shade     lighter. </span></span></p>
<p><span style="font-family: Arial;">If you want more than one paint colour on the walls, then its     is best not to go for a contrast, stick with the same colour but in a different shade,     making it lighter or darker. A slightly ‘muddy’ look in paint colours is     particularly popular at the moment. </span></p>
<p><span style="font-family: Arial; color: #000080;"><strong><em>TIP:</em></strong></span><span style="font-family: Arial;"> <span style="color: #000080;">A trick that many decorators use is to chose one     colour and paint the ceiling in the lightest shade, the walls in the next shade darker,     the dado darker still and the woodwork in the darkest shade using a flat oil based paint     for the greatest effect. </span></span></p>
<p><span style="font-family: Arial; color: #b7041f;"><strong>Curtains, floor and wall coverings</strong></span></p>
<p><span style="font-family: Arial;">If you choose a dark colour for your curtains and are     thinking of placing them against a pale wall, you will need to be aware that they will     make a very strong statement. I feel that it is far better to tone down the colour of the     curtains or deepen the colour on the walls slightly to avoid too strong a contrast. </span></p>
<p><span style="font-family: Arial;">When looking for <strong>floor coverings</strong>, there are lots of     different options to choose from. The     colour continuity and harmony you get from using the same coloured carpet throughout the     whole house is well worth considering but you would be well advised to choose a neutral     tone that is easy to live with! It also allows for greater flexibility in choosing the     individual colour schemes for each room. </span></p>
<p><span style="font-family: Arial; color: #000080;"><strong><em>TIP:</em></strong></span><span style="font-family: Arial;"> <span style="color: #000080;">If you decide on carpeting, request a large sample     piece from your supplier rather than the 10 cms square usually provided by the     manufacturer. The same rule applies with carpets as with fabric and paint, too strong a     shade will be overpowering when seen ‘en mass’, so go a shade lighter. </span></span></p>
<p><span style="font-family: Arial; color: #000080;"><strong><em>TIP:</em></strong></span><span style="font-family: Arial;"> <span style="color: #000080;">If you are re-furbishing an entire room and have the     luxury of starting from scratch, then leave the paint colour or wallpaper design until     last. This tends to make the fundamental choices of fabric, floor covering and accessories     a lot easier. </span></span></p>
<p><span style="font-family: Arial;">Pattern and colour in the textiles you use, or perhaps in one     very special article like a piece of ceramic or a painting, could form the bones of the     colour scheme with wall colour used to tone down the overall palette. </span></p>
<p><span style="font-family: Arial; color: #b7041f;"><strong>Strong colours</strong></span></p>
<p><span style="font-family: Arial;">It is best to steer clear of strong colours on the walls in     rooms that you use very frequently. Go for paler tones, creams, grey-greens, blue-greys     and ivories. Hall and staircases however are often neglected in terms of interesting     colour schemes, but they are important as they make a first impression on entering the     house and they serve the purpose of linking individual rooms creating an overall feel to     the house. As we spend little time in them, merely passing through, then they can take a     stronger shade. Hallways and staircases always get a lot of traffic and can quickly become     shabby if you have not thought long-term of how your floor and wall coverings are going to     stand up to a lot of wear and tear.</span></p>
<p><span style="font-family: Arial; color: #000080;"><strong><em>TIP:</em></strong> If you would     like to experiment with using dark colours on walls, you would be well advised to restrict     their use to rooms that are only used after dark. </span></p>
<p><span style="font-family: Arial;">Dining rooms in particular, can benefit from a darker colour     scheme. To have a formal dining room that is rarely used is a luxury today. How about     turning your little used dining room into a dining room come library. If you have the     room, you could fit in a small sofa or comfy armchair. Your darker colour scheme could     well include dark green, navy blue and deep red, colours that we typically associate with     libraries. Blue is usually accepted as a cold colour, but the rich, dark blue shown in the     example at the top of the page has been teamed with cream and the resulting affect, used     in a master bedroom, is anything but cold. The two-tone tasselled trimming and cord bring     the two colours together.</span></p>
<p><span style="font-family: Arial; color: #b7041f;"><strong>Uplifting</strong></span></p>
<p><span style="font-family: Arial; color: #000080;"><strong><em>TIP:</em></strong> A trick that     many interior designers use is to insert one red article in a room, no matter how small to     serve as a focal point. </span></p>
<p><span style="font-family: Arial;">However, beware of using red as the dominating colour in a     room. It is a very strong, aggressive colour and therefore difficult to live with, but one     small and imposing red object, be it a chair or a vase of flowers, can give the room an     amazing ‘lift’. </span></p>
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		<title>Personal Colour Assessment</title>
		<link>http://livingcoloursmy.com/articles/personal-colour-assessment/</link>
		<comments>http://livingcoloursmy.com/articles/personal-colour-assessment/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 07:40:54 +0000</pubDate>
		<dc:creator>Karen Kow</dc:creator>
		
		<category><![CDATA[Articles]]></category>

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		<description><![CDATA[Discover Yourself with Colours
What motivates you? What&#8217;s your favorite colour? Believe it or not, these two questions are inherently linked. And using the groundbreaking, fun, and remarkably accurate colour assessment, you&#8217;ll learn to fine-tune your career goals, improve your communication skills, and deepen your relationships—all based on your colour choices.
This colour assessment extensively use colour [...]]]></description>
			<content:encoded><![CDATA[<h2>Discover Yourself with <span style="color: #ff0000;">C</span><span style="color: #0000ff;">o</span><span style="color: #339966;">l</span><span style="color: #ff6600;">o</span><span style="color: #800080;">u</span><span style="color: #ffcc00;">r</span><span style="color: #ff00ff;">s</span></h2>
<p>What motivates you? What&#8217;s your favorite colour? Believe it or not, these two questions are inherently linked. And using the groundbreaking, fun, and remarkably accurate colour assessment, you&#8217;ll learn to fine-tune your career goals, improve your communication skills, and deepen your relationships—all based on your colour choices.</p>
<p><span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: x-small;">This colour assessment extensively use colour preference to bypass language. Instead of relying on lengthy, imprecise questionnaires, this colour assessment uses a simple, highly accurate system based on your colour preferences to reveal who you are, not who you believe yourself to be.</span> <span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: x-small;">We recognise the connection between personality and the four distinct colour categories: Primary Colours, Secondary Colours, Achromatic Colours, and Intermediate Colours.<br />
</span></p>
<h2>Why<span style="color: #ff0000;"> C</span><span style="color: #0000ff;">o</span><span style="color: #339966;">l</span><span style="color: #ff6600;">o</span><span style="color: #800080;">u</span><span style="color: #ffcc00;">r</span><span style="color: #ff00ff;">s</span>?</h2>
<p><strong>Since the beginning of civilization</strong>, we human beings have labored to discover the hidden motivations behind our actions. This effort has led to an abundance of systems that hold one thing in common: the endeavor to categorize and uncover our real selves.</p>
<p>Early attempts to create a system of self-discovery led the curious to focus on external influences such as the stars, fate, or the elements. This gave rise to numerous systems that are still popular today.</p>
<p>Modern times, however, found investigators looking at the individual and free will. Gradually, empirical observation replaced even the most detailed systems of folklore and witchcraft, and in turn paved the way for psychology and the analysis of human behavior.</p>
<p>However, one thing has stymied all of these systems and those who administer them—the imprecision of language. Why? Simple. What happens, for example, if questions aren&#8217;t asked properly? What if the people being questioned interpret them differently? What role does stress, fatigue, environment, prejudice, bias, and education play in the skewing of test results? Also, people frequently deceive themselves and fail to answer questions with complete honesty. For all these reasons, experts have longed to create a language-free system to tell us about individual identity</p>
<h2><span style="color: #ff0000;">C</span><span style="color: #0000ff;">o</span><span style="color: #339966;">l</span><span style="color: #ff6600;">o</span><span style="color: #800080;">u</span><span style="color: #ffcc00;">r</span><span style="color: #ff00ff;">s</span> &amp; Relationships</h2>
<p>Do your relationships <span style="color: #0000ff;">MIX</span>, <span style="color: #339966;">MATCH</span>, or<span style="color: #ff0000;"> CLASH</span>?</p>
<p>If your boss’s favorite colour is red, will you get along with her? If your date prefers the colour green, will you two connect?</p>
<p>Discover the secrets of successfully communicating with your romantic partner, friends, family and even your coworkers and boss.</p>
<p>Just choose your colours and have the other person do the same. Then compare personalised profiles to gain insight into why you interact the way you do.</p>
<p>Contact <a title="Contact Karen Kow" href="mailto:karenkow@livingcoloursmy.com" target="_blank">karenkow@livingcoloursmy.com</a> for your very own personalised colour assessment.</p>
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		<title>Why the skin sees in technicolour</title>
		<link>http://livingcoloursmy.com/articles/why-the-skin-sees-in-technicolour/</link>
		<comments>http://livingcoloursmy.com/articles/why-the-skin-sees-in-technicolour/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 02:21:26 +0000</pubDate>
		<dc:creator>Karen Kow</dc:creator>
		
		<category><![CDATA[Articles]]></category>

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		<description><![CDATA[
Electromagnetic Colour
Four thousand years ago, the Egyptians built healing temples of light. Bathing a patient in specific colours of light produced different effects. Today we know that a blindfolded person will experience physiological reactions under different coloured rays. In other words, the skin sees in technicolour.
This fact was confirmed by the noted neuropsychologist, Kurt Goldstein. [...]]]></description>
			<content:encoded><![CDATA[<div>
<h2 style="text-align: center;">Electromagnetic Colour</h2>
<p>Four thousand years ago, the Egyptians built healing temples of light. Bathing a patient in specific colours of light produced different effects. Today we know that a blindfolded person will experience physiological reactions under different coloured rays. In other words, the skin sees in technicolour.</p>
<p>This fact was confirmed by the noted neuropsychologist, Kurt Goldstein. In his modern classic, <span class="italic">The Organism</span>, he notes that stimulation of the skin by different colours leads to different effects. He states, &#8220;it is probably not a false statement to say that a specific colour stimulation is accompanied by a specific response pattern of the entire organism.&#8221;</p>
<p>In order to understand this, we must begin with the fact that colour is a form of visible light. It is electromagnetic energy. The graph below shows where color is positioned in the range of radiant energy.</p>
</div>
<div>
<h2 style="text-align: left;">The Electromagnetic Spectrum</h2>
</div>
<p><span style="font-family: Arial,Helvetica;"> </span><span style="font-family: Arial,Helvetica;"> </span></p>
<table style="height: 446px;" border="1" cellspacing="0" cellpadding="5" width="393">
<tbody>
<tr>
<td width="115" valign="top" bgcolor="#e6e6fa">Wavelength in meters</td>
<td width="115" valign="top" bgcolor="#e6e6fa">Name</td>
<td width="125" valign="top" bgcolor="#e6e6fa">Uses</td>
</tr>
<tr>
<td width="115" bgcolor="#ffffff">10-15<br />
(size of a nucleus)<br />
10-11</td>
<td width="115" bgcolor="#ffffff">Gamma Rays</td>
<td width="125" bgcolor="#ffffff">Cancer Treatment</td>
</tr>
<tr>
<td width="115" bgcolor="#ffffff">10-10<br />
(size of an atom)</td>
<td width="115" bgcolor="#ffffff">X-Rays</td>
<td width="125" bgcolor="#ffffff">Materials testing<br />
Medical x-rays</td>
</tr>
<tr>
<td width="115" bgcolor="#ffffff">10-8</td>
<td width="115" bgcolor="#ffffff">Ultraviolet</td>
<td width="125" bgcolor="#ffffff">Germicidal, &#8220;black light&#8221;, suntan</td>
</tr>
<tr>
<td width="115" bgcolor="#ffff99">10-6<br />
(diameter of a bacteria)</td>
<td width="115" bgcolor="#ffff99">
<div style="text-align: left;">Visible Colour<br />
Link to more info.</div>
</td>
<td style="text-align: left;" width="125" bgcolor="#ffff99">Optics</td>
</tr>
<tr>
<td width="115" bgcolor="#ffffff">10-5   -   10-3</td>
<td width="115" bgcolor="#ffffff">Infrared</td>
<td width="125" bgcolor="#ffffff">Human body radiation</td>
</tr>
<tr>
<td width="115" bgcolor="#ffffff">10-2<br />
(size of a mouse)</td>
<td width="115" bgcolor="#ffffff">Microwave</td>
<td width="125" bgcolor="#ffffff">Microwave ovens, atomic clocks</td>
</tr>
<tr>
<td width="115" bgcolor="#ffffff">10 0<br />
(one meter, the size of a man)</td>
<td width="115" bgcolor="#ffffff">.</td>
<td width="125" bgcolor="#ffffff">Radar, Television, F.M. Radio, International Short-wave</td>
</tr>
<tr>
<td width="115" bgcolor="#ffffff">10 3<br />
(size of a village)</td>
<td width="115" bgcolor="#ffffff">Radio frequency (RF)</td>
<td width="125" bgcolor="#ffffff">A.M. Radio</td>
</tr>
<tr>
<td width="115" bgcolor="#ffffff">10 6<br />
(distance from Washington D.C. to Chicago)</td>
<td width="115" bgcolor="#ffffff">Audio frequency</td>
<td width="125" bgcolor="#ffffff">Long-wave broadcast</td>
</tr>
<tr>
<td width="115" bgcolor="#ffffff">10 8<br />
(distance to the moon)</td>
<td width="115" bgcolor="#ffffff">.</td>
<td width="125" bgcolor="#ffffff">Brain waves</td>
</tr>
</tbody>
</table>
<p><span style="font-family: Arial,Helvetica;"> </span></p>
<h2><span style="font-family: Arial,Helvetica;"><a name="Anchor-Specific-25768"></a></span></h2>
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